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How BUA Group Is Cutting Costs on Food and Cement in Nigeria

Abdul Samad Rabiu

In a nation where countless families grapple with escalating food costs each day, and where economic strategies frequently seem out of touch with the everyday person’s experiences, a ray of optimism surfaced via a practical partnership between the private industry and the administration.

Abdul Samad Isyaku Rabiu, the billionaire industrialist and chairman of BUA Group, has proposed what many are calling a masterful move by taking advantage of the federal government's duty waiver to substantially lower the price of crucial food items in Nigeria.

After a private meeting with President Bola Ahmed Tinubu, Rabiu informed reporters about how his firm took advantage of the six-month tax exemption on essential food products to bring in significant amounts of wheat, corn, and rice.

The outcome, evident on store shelves and in daily discussions among ordinary Nigerians, has been a noticeable decrease in food prices, providing an unusual respite amidst Nigeria’s inflationary challenges.

Food prices are decreasing in Nigeria, and we're making significant efforts to support this progress.

"At the time, food costs were extremely steep; the price for a 50-kilogram bag of rice last year hovered around ₦100,000, while a similar sized sack of wheat or flour cost approximately ₦80,000. Additionally, corn sold at roughly ₦60,000 per 50 kilograms, with a carton of pasta priced at about ₦20,000," stated Rabiu.

You may remember that President Bola Tinubu provided customs or tariff exemptions earlier this year for specific food products such as brown rice, corn, wheat, and millet to be brought into the nation.

We aligned with that policy and managed to bring in substantial amounts of wheat, corn, and rice. As soon as the deliveries commenced and our processing began, we drove down the costs of these goods.

"Today, I am pleased to share with Nigerians that the cost of rice has dropped to approximately N60,000 from N100,000 last year. Additionally, flour now sells at N55,000 for a 50 kg sack, and maize is around N30,000. This positive change occurred due to President's forward-thinking initiative of implementing a single-instance tax exemption lasting half a year," explained Rabiu.

True to his word, the figures tell their own story. In just a few months, the cost of rice plummeted from an astounding ₦110,000 down to around ₦60,000 for each 50kg sack. Meanwhile, flour can be purchased at roughly ₦55,000, and maize’s price fell to nearly ₦30,000 per sack.

These cuts have not just provided respite to families but have also delivered a clear warning to market speculators and intermediaries whose manipulative practices frequently worsen food price inflation within the nation.

Prior to BUA's involvement, the cost of food products, particularly rice, was primarily influenced by artificially created shortages orchestrated by traders.

Paddy hoarding became a manipu­lative tactic in the industry, enabling some players to dictate market prices. But, BUA Group timely intervention into the domestic market disrupted that cartel-like grip.

"As rice processors, our aim is to prevent millers from purchasing and stockpiling paddy. Although it’s challenging to entirely eliminate this practice, the presence of ample rice supplies from BUA, enough to cover up till the end of the year, serves as a significant disincentive," explained Rabiu.

Certainly, as BUA is contributing sufficient rice to stabilize the market, hoarders now run the risk of having their prices driven down, which diminishes the attractiveness of these speculative tactics.

"When they realize that BUA can boost supply and reduce prices, hoarding becomes less lucrative," he explained.

This method highlights a wider strategy in economic interventions: often, introducing affordable options into the market proves to be much more effective for controlling market manipulation than implementing regulations or enforcing them.

The BUA Chairman also tackled the prominent issue at hand: cement prices. As Nigerians express concerns over the rising costs of cement—which significantly affects both housing and infrastructural development—Rabiu offered an economic perspective on the matter.

N180,000 equates to about $110, possibly around $120 per ton for cement which seems fair and competitive globally. You won’t find many places in Africa or elsewhere offering cement at a significantly lower rate than approximately $120. The main problem lies with the depreciation of the Nigerian Naira.

"The depreciation occurred two years back, and it was essential; we had to take this step. The cost of cement being around ₦9,000 isn’t excessive since it equates to approximately $110-$120. Perhaps, the selling price might reach ₦10,000," stated Rabiu.

Even with the difficulties caused by foreign exchange fluctuations, Rabiu shows no signs of complacency.

He announced his intentions to reform the leadership of the Cement Manufacturers Association of Nigeria (CEMAN) and rejuvenate the Cement Technology Institute of Nigeria (CTIN). This step has the potential to introduce better organization and research-led advancements within the cement industry.

"We are restructuring the Cement Technology Institute, which was established many years back when Nigeria imported cement and was financed through charges imposed on those imports," he stated.

This program might play a crucial role in enhancing the efficiency of local cement manufacturing and potentially driving down prices via advancements in technology and improved collaboration amongst all parties involved.

Apart from the recently imported rice, maize, and wheat, this isn’t the first instance where BUA Group has stepped up to offer economic support to Nigerian consumers.

In 2023, amid significant price fluctuations in the cement industry, BUA chose to lower the ex-factory price of cement from approximately N5,500 to N3,500 per bag voluntarily.

The uncommon step, disclosed through an official announcement, aimed at making homes more budget-friendly and easing the upward cost pressures on construction materials.

Although certain observers in the industry doubted the longevity of the price reduction, this move highlighted a recurring trend in BUA’s approach, utilizing economies of scale and internal efficiencies to share savings with Nigerian consumers.

Previously, Rabiu pointed out that BUA’s enhanced production capabilities, particularly from the newly launched operations in Edo and Sokoto states, enabled the firm to lower costs without sacrificing profitability.

In the realm of food products, BUA Foods has similarly made strategic investments aimed at enhancing affordability.

The firm manages one of Nigeria’s biggest flour mills and sugar refineries and has recently extended its presence in the edible oil sector.

These activities help stabilize prices within their individual markets through guaranteed steady supply, maintained quality, and fair competition.

Rabiu's account illustrates perfectly what happens when public sector initiatives and private industry effectiveness come together positively.

President Tinubu’s exemption, widely anticipated to result in uncontrolled profit-taking, was repurposed by BUA as an opportunity to enhance consumer welfare.

This model serves as an example worthy of replication. It shows that despite Nigeria’s frequently disordered policy landscape, forward-thinking industrial leaders and accountable business management can turn regulatory flexibility into benefits for the general populace.

It gently challenges the longstanding practice of attributing price increases solely to government policy, redistributing some responsibility towards businesses instead.

Nevertheless, it should be acknowledged that not every private sector participant reacted in the same manner. Numerous entities viewed the waiver as a chance for financial gain instead of providing public assistance. The fact that BUA opted for the latter demonstrates significant insight into the company’s moral principles and Rabiku’s commitment to national duty.

Rabiu acknowledges the complex nature of the issue.

"We are taking action, however, the government needs to keep fostering an enabling atmosphere. This involves maintaining steady foreign exchange rates, enhancing infrastructure, and implementing effective oversight to guarantee consumer benefits," he stated.

The reason BUA's initiatives stand out goes beyond their effectiveness; it's also due to the guiding principles behind them. The company has firmly established itself as a socially conscious business, focusing on long-term national benefits rather than immediate profits.

When shoppers line up at stores today and see rice priced at N60,000 rather than N110,000, most may remain unaware of the policies and strategic moves behind this change. However, those aware of these factors would concur that true economic champions often operate without fanfare—quietly, efficiently, and with genuine national commitment they accomplish essential tasks.

Across its food and cement facilities, BUA has demonstrated a combination of financial success and national pride through employment generation and community development programs. This dual focus showcases their commitment to both economic gain and social welfare.

As Nigeria grapples with rising food prices, increasing urban poverty, and reduced buying capacity, firms such as BUA provide an example of how ethical business practices can thrive in a growing economy.

Rabiu's deeds pose a challenge to others in the private sector: it is indeed feasible to generate profit while prioritizing people.

Nigeria’s food crisis cannot be resolved solely through tariff exemptions. However, as demonstrated by BUA’s history, when industrialists operate with honesty and vision, they can become significant partners in combating hunger and poverty.

At this moment, Rabiu’s BUA Group has established a standard that both government entities and private sector participants should strive to exceed, rather than merely emulate.

Provided by SyndiGate Media Inc. Syndigate.info ).

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